ASER ABDUL RAFIQ

ASER ABDUL RAFIQ

Founder

Marketing Corporate

A firm employing a product orientation is mainly concerned with the quality of its own product. A product orientation is based on the assumption that, all things being equal, consumers will purchase products of a superior quality. The approach is most effective when the firm has deep insights into customers and their needs and desires derived from research and (or) intuition and understands consumers' quality expectations and price they are willing to pay. For example, Sony Walkman and Apple iPod were innovative product designs that addressed consumers' unmet needs. Although the product orientation has largely been supplanted by the marketing orientation, firms practicing a product orientation can still be found in haute couture and in arts marketing

Address

Palas Roban, Pekanbaru

Phone

0812 3456 7890

Email

asepar@bsddinamis.com

Website

http://www.bsddinamis.com